always insist that we treat each and every customer as if she were our
one and only customer. I can't imagine doing business any other way."
These are the words of Eddie Smith, National's founder and my father.
And like my daddy before me, I can't imagine doing business any other
way either! I'm proud to continue the legacy that he started more than
50 years ago. And I'm both lucky and blessed to share that tradition of
service and smiles with great customers like you.
Let me tell you a little story about my daddy...
Eddie Smith lived and breathed North Carolina. He lived in Lexington
almost all of his life. Back in the early 1950s, Lexington was the heart
of America's hosiery-knitting country, and a little thing called direct
mail was introducing itself to mailboxes across the country. Eddie was
young and full of energy, eager to provide for his family – his beloved
wife, Sarah and two little ones, Eddie Jr. and Lynda (yes, that's me!).
A humble visionary, Eddie realized a formula for success. He saw an
opportunity to combine his burgeoning hosiery shop with this newfangled
mail order concept. So in September of 1952, Eddie sent out a simple
8-1/2 x 11 flyer. Would it work? Would it stumble? Well, he and his
three loyal co-workers sat in anticipation, and sure enough, they
received and filled their very first order – a dozen pair of hose,
shipped right to the customer's doorstep.
And the rest, as they say, is history!
Here we are, more than 50 years, 200 co-workers and, best of all,
millions of satisfied customers later. A lot has changed in that time.
We've grown from Daddy's little hosiery outlet to offer an entire line
of apparel for the mature woman. With hosiery came lingerie, sleepwear
and loungers, tops and pants, and so much more. We guarantee everything
we sell 100%, down to the very last thread, just like that very first
pair of hosiery. We work hard to find styles and sizes that will fit you
right, fabrics that will cradle you in comfort, and colors and prints
you'll want to wear again and again.
But despite new trends,
new merchandise and ever-changing needs, the one thing that hasn't
changed at National is our dedication to the customer. We know her. We
love her. And we want to take care of her. We want to listen to her on
the phone. We want to carefully pack and send her order. We want her to
be comfortable, not only in her clothes, but comfortable that she's got a
garment that will last.
We want her to know that she'll get
the same attention to those not-so-little details every time she graces
us with her presence. She's got friends at National. And let me tell
you, no matter what happens, that's never going to change! So many of
you have written to tell me your thoughts and ideas. Do you know how
happy that makes me? Tickled! So keep them coming. If you have something
to say or share pick up a phone or a pen and tell us what else we can
do for you. That's what friends do!
You know, no one will ever
be like my daddy. He was one of a kind. But his impact and influence on
this company lives on. We do our best every day to live up to his
promise, and I vow to continue that legacy. I can say without any
hesitation that our customers are family, from my daddy, to me to you.
Family. That's what National is all about.
Our Pledge To You...
||"Our whole team of committed
associates join me in thanking you for all the confidence and goodwill
you've kept sending our way — some of you for 20...30...40...and even 50 years!
|| it's Diane,
for over 30 years she has served customers like you with the best
possible customer service. With a smile in her voice she listens to your
request and is eager to help you with any questions you may have or
just to make your shopping experience a pleasure. As always satisfaction
|Kathy, one of
our dedicated customer care counselors, meticulously reviewing your
pant set, asking questions, and taking notes so she'll know "just how it
looks and feels" when you're ready to order,
||or Pat, one
of our speedy order processors, rushing to beat the cutoff so we can
have your pant set to you in time for vacation,
...I pledge that — start to finish
— each and every one of us here at National continue living out my
founding philosophy of "treating each and every customer as if she were
our one and only customer."
All backed — of course — by my 100% Satisfaction Guarantee.
We so look forward to continue showing you just how convenient and enjoyable shopping by mail — and the web-can be!"
Lynda Smith Swann