Floyd Mock and his two brothers Carey and Cecil started the business in their parents' garage recapping tires. They opened their first store in 1972 on Country Club Road. The business grew through the relationships they built with their friends, family, co-workers and neighbors in the Winston-Salem area.
In 1978, Tom Beroth joined forces with Mock Tire with the opening of our Stokes Tire location in King NC and subsequently other locations in Mt. Airy, Elkin, Kernersville, Shattalon, Madison, Lexington, Robinhood, Peters Creek, and most recently Mooresville, NC.
Tom's son T. Beroth and grandsons, TJ Beroth and Earlie Gilley along with Carey's son Bill, Floyd's son-in-law Mike McKnight, and Cecil's son Craig continue the same tradition of real people, right pricing, real easy!
Genuine concern for customers and employees coupled with an ingrained sense of honesty and natural friendliness has fueled the growth of the business.
Dedicated to providing friendly, dependable services at affordable prices, Mock Beroth Tire & Automotive has expanded to twelve retail tire and automotive centers and two wholesale warehouses. Approximately 150 people are now employed by the Mock Beroth Tire & Automotive Group in local communities.
Our mission is to provide dependable, quality products, and service for a fair price in a friendly, honest, and accommodating environment.